It is so much easier to engage people's minds than their hearts. We can use facts and figures and science to convince them of our cause.
The heart is a whole other matter. It takes much more than intellect to reach another person's heart. The eighteen inches between head and heart is almost impassable.
We live in the information age. Television, radio, internet and cell phones gives us seemingly an endless flow of information. You almost cannot learn something new everyday.
When was the last time something really touched your heart?
I read this quote in John Eldredge's book entitled Waking the Dead. It gives us an idea of what the heart is.
"Love is the life of our heart. According to it we desire, rejoice, hope and despair, fear, take heart, hate, avoid things, feel sad, grow angry and exalt." - Francis de Sales.
Why is our heart so critical to God? Our heart is who we are. It is why we do what you do. It is our motivation. Our deepest thoughts, desires, pain, feelings live within our hearts. We do not love from our head. We love from our heart.